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One of the features of this new listings and information site is the online magazine. Straight from PDF, it turns the print version of their magazine into an interactive version, viewable in flash format direct in the browser.
The pages can be turned and the viewer can zoom in and out of the publication without losing the crisp resolution. Video advertising is placed both within the online magazine and on the homepage of the site.
Visitor numbers, magazine views and plays of the advertising videos are all tracked allowing the success of each element to be assessed.
